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This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. We still gave plenty of other actions for our following to engage with if they didn't want to sign up.
Now, OK Media is focusing on driving further attention to their brand by posting on their new Instagram account to give fans a sneak peek of what's to come:.
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Website: okstuff. Gaining attention from consumers is undeniably important, but there's something even more valuable than attention: Community.
On Twitch, Tom regularly stream videos of him and his friends training in his garage gym. A hugely important component of any giveaway is the prize.
You need to choose a prize that will appeal to the users you are trying to attract. Using a Bit. He later learned that the majority of giveaway entrants came from YouTube.
At the end of the campaign, OK received 80, impressions for the giveaway and drove , actions from 21, users. They now have a beast of a mailing list at 20K subscribers and also grew their OK Stuff Instagram account from 0 to 4k followers!
In the end, the campaign was so well received that it had to be extended: From the breakdown of entries above, it's clear that bulk of the entries came from OK Media's existing community.
Know Where To Find Your Audience There are a handful of common social media platforms such as Facebook and Twitter which are great for reaching a huge audience, but when it comes to building a community it's often better to focus your efforts on more targeted platforms which lend themselves to more meaningful interactions.
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Learn More. Of course, that doesn't mean you should corner your audience into performing one single action. Use our template below as a starting point:.
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Saleduck By using Gleam to create targeted popups, Saleduck were able to generate awareness, grow their mailing list and drive traffic to a major sales event.
By Ahron Burstin. Color Theory Color Theory used Gleam to run a giveaway which drove over 1, follows on Spotify and exposed his music to a new audience.
Business 2iC An entrepreneur turned consultant, Lucy uses Gleam to help small businesses understand their customers better and increase business revenue.
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